![]() ![]() The show is set, as it proclaims at the start of each hour, "20 minutes into the future," but it's a very dark, cynical, Blade Runner type of future. There were only 14 episodes of the TV series, and they're all on Max Headroom: The Complete Series. ![]() That's Max Headroom - with a stutter, both aural and visual, that's like a record needle stuck in a groove. ![]() No hands, no body, just a head - a head that looks manufactured, like a plastic dummy, but also is eerily human. Now, in front of that background, place a talking head. Imagine a background of thin, brightly lit neon tubes, rotating and pulsating in various geometric patterns. Max, a supposedly computer-generated TV host played by Matt Frewer, was a bona fide media sensation for a while: He hosted a music-video show, starred in ads for New Coke (OK, so that didn't go so well), even appeared on the cover of Newsweek.īut to those too young to have experienced Max firsthand, how do you describe him, much less explain him? Well, let's try. People who saw Max Headroom back in the '80s should have no problem remembering him instantly - and not necessarily from the ABC TV series, which shone briefly and brightly in 19. Coke’s corporate hotline received more calls about him than any previous spokesperson, some even asking if he was married.Max Headroom (Matt Frewer) appeared in music videos, a feature film, a TV series and commercials for products like New Coke. It was a huge success, and surveys likewise showed that more than three-quarters of the target market were aware of the ads within two days. In a riposte to Pepsi’s televisual teasings, one showed Headroom asking a Pepsi can he was “interviewing” how it felt about more drinkers preferring the new Coke to it and then cut to the condensation forming on the can. ![]() The campaign was launched with a memorable television commercial, produced by McCann-Erickson New York, with Max saying in his trademark stutter, “C-c-c-catch the wave!” and referring to his fellow “Cokeologists”. The character was created by Peter Wagg, Annabel Jankel and Rocky Morton and performed by Matt Frewer. Max Headroom is the name of a fictional artificial intelligence, known for his surreal wit and a stuttering, distorted, electronically sampled delivery. ![]()
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